Imagine staring at the art on your wall, appreciating it not just for its beauty but also because it is cleaning the air by removing carbon dioxide and converting it to oxygen. This artwork, by Artveoli, is an innovation of the Internet of Things (IoT), the array of physical objects with sensors and technologies that work via the internet. These… Read More »IoT and Sustainability: how technology is helping the environment
Put your money where the environment is. ESG investing has gone mainstream, according to a 2019 Morgan Stanley and Bloomberg survey. In their survey, more than 89% of investors predicted ESG investing is now a “fixture of the investment community moving forward.” What is ESG investing? Most simply, ESG investing is any investment that may be informed by environmental, social… Read More »What is ESG Investing and why it’s gone mainstream?
What marketing strategies do you implement for your green business? These days, green businesses are springing up everywhere, and it is becoming more challenging to stand out as a green business. When Kermit the Frog said it wasn’t easy to be green, he might have been right. And as businesses are looking for ways to get more customers and stand… Read More »Marketing Strategies For Green Business
Are you purpose-driven or impact-driven? You might not know it, but the drive behind your adopting the green lifestyle could be the reason you are experiencing burn-out. Individuals who adopt the green lifestyle all want to change their environment positively but they do not generally have the same drive. The reasons behind their decision might differ. Some of these reasons… Read More »Purpose vs Impact: What is driving your sustainability goals?