Opening a business up to shareholders comes with a lot of opportunity. Investors can accelerate the growth of a company, provide capital for expansion, and lead to a more robust operation. There are some downsides to conventional corporations though. The biggest of these is that the shareholders become responsible for the future of the company, at the very least to… Read More »What does B Corporation mean, and how can it protect your business?
Green business tips to help ethical, sustainable, purpose-driven businesses grow, prosper and innovate
Welcome to our interview series where we speak with purpose-driven business owners and ecopreneurs from around the globe. Every few weeks, we’ll dive into their journeys, learn about their wins and challenges, and the resources they couldn’t do without.
Prepare to be inspired and learn something new!
Today’s guest is Jeanne Carlier from Spark & Bloom.Read More »Green business spotlight: Jeanne Carlier
Seek and you shall find. Consumer searches for the term “sustainability” are rising, according to Google. As consumers are significantly more interested in sustainability, expect brands to respond to their changing behavior. Consumer attitudes towards sustainability Google further reports people are not only looking for sustainability, but they are drilling down past sustainability into specific search terms like “recycled,” reflecting… Read More »Top consumer sustainability and environmental trends to watch in 2021
What marketing strategies do you implement for your green business? These days, green businesses are springing up everywhere, and it is becoming more challenging to stand out as a green business. When Kermit the Frog said it wasn’t easy to be green, he might have been right. And as businesses are looking for ways to get more customers and stand… Read More »Marketing Strategies For Green Business