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Impact report examples – measuring impact in real world

In an era where the global community increasingly demands transparency, accountability, and a commitment to positive change, the significance of impact reporting and measurement, exemplified by impactful report examples, is paramount. Beyond mere data collection, impactful reporting serves as a powerful tool for organizations to assess, communicate, and enhance their contributions to societal and environmental well-being.

Impact measurement is a systematic process employed by organizations, especially non-profits and ethical businesses, to quantify and assess the outcomes of their initiatives on society, the environment, and stakeholders. This involves collecting, analyzing, and interpreting data to gauge the extent of positive change and contribution to intended goals. It goes beyond mere outputs, exploring real-world consequences to provide insights for improving strategies, demonstrating accountability, attracting support, and fostering continuous enhancement for a more sustainable and equitable future.

Join us as we delve into the reasons why mastering impact measurement and impact reporting is pivotal for businesses striving to make a meaningful difference, backed by examples and real-world case studies.

Case studies and real-world examples

Impact report example 1: The Girls First Fund – Ending Child Marriage

Full project details here: Our Approach – Girls First Fund

Project Summary: The Girls First Fund is a dedicated non-profit organization committed to realizing a world where girls and women can exercise their choices about their lives, including marriage, with safety, dignity, and freedom. Recognizing that community-driven strategies are imperative for achieving this vision, the organization has taken a proactive approach to ending child marriage. Since its inception in 2018, The Girls First Fund has demonstrated unwavering dedication to supporting efforts that empower girls to delay or reject marriage, enabling them to exercise their agency, complete education, and become economically self-sufficient. By fostering a community of allies and challenging patriarchal norms, The Girls First Fund strives to make transformative changes at both local and national levels.

Impact Measurement Indicators:

The Girls First Fund employs a range of impact measurement indicators to track the effectiveness of their initiatives:

  1. Financial Commitments: The organization’s financial commitment to its grantees serves as an indicator of its support and investment in ending child marriage. To date, over $11.4 million has been committed to grassroots-driven organizations.
  2. Grantee Partnerships: The number of active grantee partnerships, currently standing at 176, signifies the reach and engagement of the organization’s efforts in various communities.
  3. Gender-Inclusive Grants: By directing 85% of grants towards young women- and women-led organizations, The Girls First Fund ensures gender-inclusivity, empowering women to lead change.
  4. Mobilizing Funding: The organization’s achievement of mobilizing over $60 million in new funding showcases its success in rallying resources to address child marriage.
  5. Quantifiable Changes: The increased access to sexual and reproductive health services, the establishment of safe spaces for girls, and girls’ improved negotiation skills all serve as concrete changes driven by the organization’s efforts.
  6. Community Awareness: The growth of community awareness regarding the harmful impacts of child marriage and increased action to prevent it highlight the influence of The Girls First Fund’s work.
  7. Policy Influence: The organization’s influence on national level conversations and the enhancement of legal frameworks demonstrate its commitment to systemic change.

Project Impact Evaluation: The Girls First Fund’s impact measurement efforts underscore the profound influence of their work. With an impressive financial commitment, a robust network of grantees, and a focus on fostering change at various levels, the organization is a frontrunner in addressing child marriage. Equipped with funding and support, community-based organizations (CBOs) backed by The Girls First Fund are achieving remarkable outcomes. The organization’s tailored approach to impact measurement highlights not just the quantitative results but also the qualitative transformations achieved by the grantees. Through concrete evidence of positive change, The Girls First Fund exemplifies how impact measurement enhances transparency, empowers communities, and advances the global effort to end child marriage. By adhering to their grantmaking principles and expanding their scope, The Girls First Fund is poised to create a lasting legacy of empowerment, ensuring that girls’ potential is fulfilled and their futures are free from the chains of child marriage.

Impact report example 2: E.L.F Beauty Impact Report

Full impact report here: ELF-CSR-R10C.pdf (

The impact report is a document that details how e.l.f. Beauty, a cosmetics company, is making a positive impact on people, the planet and environment. The report covers the company’s fiscal year 2022, which ran from April 1, 2021 to March 31, 2022. The report showcases the company’s vision, purpose, commitments, programs and practices related to environmental, social and governance (ESG) issues. The report also includes data, metrics and goals to measure and track the company’s progress and performance.

The main areas of impact focus for e.l.f. Beauty are:

  • Encourage self-expression: The company aims to create a culture of diversity, equity and inclusion (DEI) internally and externally, where all individuals are encouraged to express their truest selves. The company has various initiatives to promote DEI, such as training and development programs, marketing campaigns, human rights policies and partnerships with organizations that support underrepresented communities.
  • Empower others: The company strives to empower its employees and consumers by fostering a culture of innovation, creativity and wellness. The company has various initiatives to support its employees, such as engagement surveys, rewards and recognition programs, wellness benefits and community activities. The company also seeks to empower its consumers by offering high-quality, cruelty-free and clean products at an accessible price point.
  • Embody our ethics: The company is committed to being responsible stewards of the environment and finding ways to minimize its environmental impact. The company has various initiatives to improve its product sustainability, such as reducing its packaging footprint, increasing its use of sustainably sourced materials and exploring recyclable and reusable options. The company also has initiatives to address its climate change and emissions impact, such as setting science-based targets, conducting a greenhouse gas inventory and purchasing renewable energy credits.

Impact Measurement Indicators:

The company measures its impact by using various indicators and standards that are relevant to its ESG issues. Some of the indicators and standards that the company uses are:

  • Diversity metrics: The company tracks the representation of women, diverse and millennial/Gen Z employees in its workforce and board of directors. The company also tracks the percentage of employees who completed DEI training programs. The company reported a 14 percentage point increase in female leadership, with the executive team now consisting of 57% females.
  • Employee metrics: The company tracks the employee engagement score, turnover rate, retention rate, promotion rate and total rewards spend per employee. The company achieved an overall employee engagement rate of 89%, which is 15 points above the industry benchmark.
  • Product metrics: The company tracks the percentage of products that are vegan, clean and FSC-certified. The company also tracks the amount of excess packaging eliminated and the percentage of packaging that is recyclable or reusable. The company achieved double-certified “cruelty-free” status from People for the Ethical Treatment of Animals (PETA) and Leaping Bunny.

Impact report example 2: San Francisco Marin Food Bank: Empowering Community with En2Action

Full project details here: Empowering Community with En2Action | San Francisco-Marin Food Bank (

Project Summary: The San Francisco-Marin Food Bank is a nonprofit organization that provides food and nutrition resources to people facing hunger in San Francisco and Marin counties. One of their partners is En2Action, another nonprofit organization that works to promote equity and transformative social good by elevating community voices and perspectives.

Social Impact and Community Empowerment: En2Action’s approach is grounded in a practical pursuit of social impact by effectively involving local communities in the decision-making process. The RALLY Marin Project is a testament to this approach, aligning with their dedication to dismantle barriers to CalFresh benefits in collaboration with community-based organizations. By prioritizing input from the communities most affected, En2Action ensures that solutions are relevant and actionable. The establishment of the Bayview Bistro food hub and Ujamaa Kitchen underscores their commitment to fostering economic empowerment, equipping food entrepreneurs with the skills and resources needed to build sustainable livelihoods. This comprehensive methodology not only addresses immediate needs but also engenders enduring transformations by empowering individuals to drive positive change within their neighborhoods.

Project Impact Evaluation: En2Action’s methodology stands out for its pragmatic orientation towards achieving sustainable outcomes. Their ability to adapt initiatives such as the Bayview Bistro and Ujamaa Kitchen showcases their agility in responding to dynamic community demands, reinforcing long-term viability. The collaborative nature of the RALLY Marin Project, in partnership with community-based organizations, underscores their inclination to harness diverse perspectives for innovative problem-solving. By situating interventions within a historical and systemic context, En2Action demonstrates a nuanced comprehension of the challenges at hand, fostering informed and effective strategies.

Concrete achievements further underscore the efficacy of En2Action’s endeavors, evidenced by the substantial increase in revenue for local businesses and the establishment of permanent restaurants. These accomplishments provide tangible evidence of the practical impact of their initiatives, facilitating economic growth and self-sufficiency within historically marginalized communities. Additionally, their role in synthesizing community feedback and proposing actionable measures to enhance access to CalFresh benefits illustrates their proficiency in bridging grassroots insights with policy reform.

En2Action’s strategic approach is harmonious with core non-profit tenets, centering on community-led transformation rather than immediate relief. Their emphasis on education, empowerment, and sustainable interventions aligns seamlessly with the non-profit sector’s objectives of fostering self-reliance. By galvanizing local entrepreneurs, advocating for equitable policies, and actively engaging with marginalized communities, En2Action exemplifies a praiseworthy non-profit model focused on fostering meaningful and lasting positive change.

Impact Measurement Indicators:

The impact of En2Action’s work is measured by various indicators, such as the number of people reached, the number of community meetings held, the number of surveys collected, the number of recommendations generated, and the level of satisfaction and empowerment reported by participants.


As businesses strive for a more sustainable and socially responsible future, mastering the art of impact reporting emerges not only as a necessity but as a catalyst for tangible, positive transformations. Through informed decision-making and purposeful actions, we chart a course toward a future where measurable impact becomes a cornerstone of success and societal progress.

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