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Marketing green: innovative approaches for eco-conscious businesses

In a world where more people care about the environment every day, businesses need to think about how they can join the green movement. This is especially true for companies looking to attract customers who value sustainability. This is where green marketing comes in. Green marketing is all about promoting your business and its products or services in a way… Read More »Marketing green: innovative approaches for eco-conscious businesses

eco packaging

Eco-friendly smart packaging: the intersection of technology and sustainability

With the dynamic evolution of the packaging industry, new trends are emerging, paving the way for numerous opportunities for key players to not just survive, but thrive and expand. Owing to spurred innovation, the global packaging industry is expected to rise. As a result, the augmentation of packaging solutions provided can be seen. This helps key players govern the market… Read More »Eco-friendly smart packaging: the intersection of technology and sustainability

green seo

Your guide to green SEO for this year and beyond

Is your website green? What about your content, links, and all the other elements of Search Engine Optimization (SEO)?  SEO is constantly changing with new ranking factors shaking up the search engine results pages (SERPs). And as a marketer, the only way to survive and thrive in this highly competitive landscape, is to constantly re-evaluate your marketing and SEO strategies… Read More »Your guide to green SEO for this year and beyond

sustainable living laptop

Sustainable solutions: fixes and hacks to extend your laptop’s life

Love your laptop? We all do! Interestingly, MacBooks are renowned for their sleek design and top-notch features. Likewise, many other laptops are workhorses that keep us connected, creative, and productive. The downside of our reliance on these amazing devices contributes to a growing mountain of electronic waste, or e-waste. According to the Organization for Economic Cooperation and Development, the volume… Read More »Sustainable solutions: fixes and hacks to extend your laptop’s life